In defence of variant covers
There’s a common cry in comics discourse about the prevalence of variants in the contemporary industry. Recently, I saw news about an issue with over 70 variant covers , coming only shortly after what was a previously beyond ridiculous high-30s . As far as I can tell, the economics of variants seems to be a little fucked, with companies looking to squeeze as much as they can out of both consumers ( especially whales ) and shops. Various schemes, such as attaching variants that are likely to be more sought after to either bulk purchasing or purchasing entirely different issues, force retailers to choose between spending unnecessarily on surplus copies or disappointing customers. The general consensus online, as much as consensus can be found in disparate YouTube bickering, is that the modern state of variants is a constant source of disappointment resulting from frustrating excess. It’s certainly reasonable to take a look at the sheer number of redundant covers and wonder why that money...