No Gameplay No Hype
We’re basically done with the week or two of not-E3 that we’ve been given this year. Announcements have sputtered out of showcases, showcases that don’t have the same draw for me as they used to. Part of that is getting older, having less time to waste and less tolerance for marketing. But most of my disillusionment is in the form that marketing takes. Most games at this year’s showcases were shown off with short trailers, split between CGI and “in-engine” cutscenes. If we’re lucky, there’s a bit of highly disguised “gameplay” in them. The experience is mind-numbing in totality. Unlike movie trailers, these can’t convey a full sense of the product. Part of that is on the marketing departments. These trailers just aren’t that great at building excitement. But it’s also due to the nature of the medium. There’s so much more work you need to do to define a game. Most films are audiovisual experiences in the one to three hour range. Games have so much more variance; in length, in scope, in ...